Most retail organisations are looking for ways to offer customers a higher level of customer service. Part of this involves promoting the right mix of products to those people who are most likely to buy them. If retail organisations get this right, they won’t only have happy customers, they also stand to increase the conversion rate and spend they see per head in their stores and through their eCommerce sites.

Technology plays an important role for most retailers but has the potential to offer far more value for those organisations willing to apply it in new ways and across parts of the business where manual processes might traditionally have been used.

True ICT innovation is the creative application of technology that provides a strategic business advantage over the competition. To achieve this, ICT leaders must appreciate the challenges and objectives being considered by their business leaders who in turn need to realise what technology is capable of while also being aware of its limitations.

Zebra Technologies has an extended portfolio of products that both provide and utilise wireless networks in ways that could be used to offer retailers a competitive advantage in the following areas:

Customer behaviour analysis and personalised communication

Gather intelligence on footfall within store and be alerted when known customers enter a store. Use this information to inform staff in real-time when known customers arrive. It is also possible to use the behaviour analytics to plan a more effective store layout. Provide targeted offers directly to customers at the time of most influence.
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Improved staff communication in store, offices and warehouse

When time can make the difference between a sale and a customer going elsewhere, communication needs to be effective. Rather than a sales assistant having to leave a customer to fetch an item or a colleague with specific knowledge it is far better that they to seek the required assistance while remaining at the customer’s side. Wireless-centric technology can provide this.
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Improved Stock Management

Dramatically reduce the time to complete a stock take and find individual items quickly through the use of RFID tags and readers. Alternatively use wireless barcode scanners that can also be multi-function devices offering staff communication features such as push to talk (PTT) or task management.
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Streamlined Warehouse Management

Warehouse performance is a simple measure of the efficiency of the processes, and is reliant upon multitudes of sub-processes all performing as they should do – all of the time. Toranet understands the interplay between all the component parts, and the impact that each can have on the whole process. Toranet can increase the efficiency and effectiveness of a warehouse operation with a number of proven techniques and technologies, ask us how.
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Toranet can help retail organisations to develop a wireless-centric strategy to drive customer service improvement initiatives along with further improvements in efficiency and security. This includes providing advice on PCI compliant environments that use wireless networks within retail transactions.