The pressure is on in retail like never before
Most retail organisations are looking for ways to offer customers a higher level of customer service. Part of this involves promoting the right mix of products to those people who are most likely to buy them. If retail organisations get this right, they won’t only have happy customers, they also stand to increase the conversion rate and spend they see per head in their stores and through their eCommerce sites.
Technology plays an important role for most retailers but has the potential to offer far more value for those organisations willing to apply it in new ways and across parts of the business where manual processes might traditionally have been used.
True ICT innovation is the creative application of technology that provides a strategic business advantage over the competition. To achieve this, ICT leaders must appreciate the challenges and objectives being considered by their business leaders who in turn need to realise what technology is capable of while also being aware of its limitations.
Zebra Technologies has an extended portfolio of products that both provide and utilise wireless networks in ways that could be used to offer retailers a competitive advantage in the following areas: