Zebra has a range of communication products that allows for the integration of analogue radio communicators and digital communicators, and provides potential for device consolidation so that staff using two-way radios, barcode scanners and a smartphone can consolidate to a single device. The wireless network is used to carry the voice traffic alongside the data and it is possible to control whether a smartphone uses its 3G service or instead makes calls that are carried using wi-fi and the fixed telephony system or the Internet.
In shops and warehouses there is a need for effective communication between staff. If a message can be passed quickly to the right person it could mean a customer has to wait less time. It is preferable if this can be achieved without the need for a public announcement. There are many scenarios where improved communication will be helpful for retailers.